Problem

They required a premium website to match their luxury and exotic car services, focusing on appealing to high-net-worth clientele. The existing site lacked the sophistication and conversion-focused structure they desired.

Role

Primarily Developer. Worked under the direction of multiple creative directors, adapting to various visions, including a recent retro-themed iteration. More recently, I have taken creative ownership, steering the site toward a modern, sleek design. The new direction emphasizes clean, minimal aesthetics and improved functionality, exemplified by innovations like the redesigned Navigation. This new creative direction is available for preview on the sandbox page listed above.

Outcome

Delivered an elegant, conversion-optimized site that continues to evolve. The updated sandbox design reflects a significant improvement in both style and usability, aligning with the brand's luxury ethos.